PRIVACY POLICY
Last updated 11/25/25
Rock’s Discount Vitamins, Inc (referred to as we, us, or our) operates retail stores in Texas and an online store that ships throughout the United States. Protecting customer data is a core operational priority. We maintain a confidentiality posture that exceeds typical industry standards and follows a privacy forward operational model.
This Privacy Policy applies whenever you shop in our Texas retail locations, visit or make a purchase on our website, or interact with us by email, phone, or any other method.
Information We Collect
We collect only what is necessary to support transactions and operate efficiently. We follow data minimization principles to limit exposure. We may collect:
- Personal data such as name, billing address, shipping address, email, and phone number.
- Payment information processed through PCI compliant third parties.
- Transaction details and purchase history.
- Loyalty or rewards program information.
- Website specific data such as IP address, browser type, device identifiers, and browsing behavior through cookies and similar technologies. You may control cookies through browser settings or universal opt out mechanisms such as Global Privacy Control.
How We Use Your Information
We use your information only to support legitimate business operations. This includes:
- Processing and fulfilling orders.
- Providing customer support.
- Sending order updates and receipts.
- Preventing fraud and protecting platform security.
- Improving our products, services, and technology systems.
- Sending marketing communications only if you explicitly opt in.
- Complying with legal and regulatory requirements.
Marketing Communications Standards
We maintain a strict privacy forward approach to marketing. Our internal rules require that:
- We send marketing emails, texts, or promotions only when you explicitly opt in.
- All marketing data remains internal. It is never sold, shared, rented, licensed, or disclosed
to third parties for their benefit.
- Marketing data is protected using the same controls applied to transactional and payment
data.
- Opt out requests are processed immediately.
- Marketing uses only information you provide directly, such as purchase history and preferences. We do not use data brokers or external profiling services.
- Vendors assisting with marketing must comply with strict confidentiality terms and cannot use customer data for their own purposes.
- Any legal or third party attempt to access marketing data receives the same resistance posture we apply to all customer information.
Marketing remains entirely internal. Your engagement data is never shared.
No Sale or Unauthorized Transfer of Customer Data
We do not sell, rent, trade, disclose, or distribute your personal information to third parties. We do not share data for advertising or analytics that benefit external parties, and we do not engage in data broker activities as defined under applicable law, including the Texas Data Privacy and Security Act.
We disclose information only to trusted service providers that support our operations. These providers are bound by confidentiality agreements and are audited for compliance.
Resistance to Third Party Requests
We maintain a strong defensive posture when third parties attempt to access customer information. Our legal response protocol includes:
- Requiring valid subpoenas, court orders, or legally binding process before evaluating any request.
- Challenging overbroad, unlawful, or unclear demands through motions to quash, appeals, or protective orders, including engaging privacy advocacy organizations when appropriate.
- Seeking protective orders to restrict disclosure if required.
- Providing only the minimum amount of information legally mandated, and only after
exhausting all avenues of challenge.
- Notifying affected customers when the law allows so that they may protect their interests,
including by challenging requests independently.
- Using pseudonymization, anonymization, and limited retention policies to reduce the
utility of any compelled disclosures.
Customer data is confidential. Disclosure is an exception, not standard practice, and we defend confidentiality with all legally available strategies.
Your Rights
Under Texas law, including the Texas Data Privacy and Security Act, and other applicable state privacy laws, as well as relevant federal laws and FTC guidelines, you may request to:
• Know what data we hold.
- Access or receive a portable copy of your data.
- Correct inaccurate information.
- Delete your data.
- Opt out of marketing communications, targeted advertising, data sales, or profiling,
including through universal opt out mechanisms. We do not sell personal data or engage in targeted advertising or profiling, but we provide these opt out rights as required under applicable law.
- For minors ages 13 to 17, we require affirmative opt in consent for processing sensitive personal data and follow enhanced protections under applicable law.
Data Security
We protect customer information using administrative, physical, and technical safeguards, as well as requirements under the Texas Data Privacy and Security Act. These measures include encryption, access controls, secure payment processing, and continuous monitoring.
If a breach is suspected or confirmed, we notify affected individuals promptly as required by law.
Data Retention
We retain data only as long as necessary for business operations, compliance, or legal purposes. When data is no longer needed, we securely dispose of it using methods such as secure erasure or de identification.
Age
We do not knowingly collect information from individuals under 18 years of age. If such data is identified, we delete it promptly and apply any required protections for minors under state privacy laws.
Policy Updates
Material changes will be posted with an updated effective date. We may also provide notice by email or through in store signage.
DISCLAIMER AND LEGAL NOTICE
General Disclaimer
All website content, in store materials, and communications are provided as is and as available. We do not guarantee accuracy, completeness, reliability, or suitability for any purpose. Your use of our website, stores, and products is solely at your own risk.
Limitation of Liability
To the fullest extent permitted by law, Rock’s Discount Vitamins, Inc., including its owners, officers, employees, and agents, is not liable for indirect, incidental, special, consequential, or punitive damages. This includes loss of profits, revenue, data, or use related to:
- Your use or inability to use the website.
- Any products purchased from us.
- Any interactions with our company or staff.
- Our handling of personal information, including legally compelled disclosures.
This limitation applies even if we have been advised of the possibility of such damages.
Privacy Commitment Summary
We do not sell, rent, trade, or share your personal information. We challenge improper legal demands and maintain strict confidentiality around customer data. See our Privacy Policy for full details.
Governing Law and Venue
All interactions with Rock’s Discount Vitamins, Inc. are governed exclusively by Texas law and applicable federal law. Any legal action must be brought in the state or federal courts located Nueces County, Texas county where our headquarters is based. By doing business with us, you consent to personal jurisdiction in those courts.
Arbitration
Except where prohibited by law, disputes arising from this Disclaimer or the Privacy Policy will be resolved through binding arbitration in Texas under the rules of the American Arbitration Association.
Entire Agreement
This Disclaimer and the Privacy Policy form the complete agreement between you and Rock’s Discount Vitamins, Inc.